Post by account_disabled on Dec 26, 2023 5:56:08 GMT -5
PepsiCo has just raised the curtain on a new and ambitious global campaign with the focus on the sugar-free soft drink Pepsi MAX and to ensure global attention for its new advertising creature, the American multinational has put itself on the arm of superstars of the football like Leo Messi, Paul Pogba, Jadon Sancho and Shanice van de Sanden. That players of so many carats have agreed to star in the latest from Pepsi is part of the agreement with the soft drink brand with the UEFA Champions League , the particular playground of Messi and company.
In the spot that constitutes the central axis of the new Pepsi MAX campaign , a student is preparing to kneel in front of her laptop. Everything seems normal until the young woman decides to open a can of Pepsi Max and, alerted Phone Number List by its bubbling sound, the portraits of the footballers that decorate the walls of her room suddenly come to life and begin a frantic chase to get their hands on the can. of the student's Pepsi MAX and watering her gullet with its contents. If you do not see the embedded video correctly, click here In the advertisement, which is titled "Fizz To Life", the players who walk around show off their superb football skills to the effervescent rhythm of the song "Rotate", illuminated for the occasion by Becky G and the musician Burna Boy.
Raine Allen-Miller , who has previously worked with agencies with Anomaly, Saatchi & Saatchi and Mother, steps behind the camera as director of the ad and uses an incredibly agile and fast narrative to show how far they are. Messi and company are willing to arrive to lasso a can of Pepsi MAX. The "Rotate" theme of the spot will be the protagonist of a "challenge" on TikTok and will also make its way to more 2.0 platforms to give fuel to the "user generated content" with Pepsi MAX as the protagonist.
In the spot that constitutes the central axis of the new Pepsi MAX campaign , a student is preparing to kneel in front of her laptop. Everything seems normal until the young woman decides to open a can of Pepsi Max and, alerted Phone Number List by its bubbling sound, the portraits of the footballers that decorate the walls of her room suddenly come to life and begin a frantic chase to get their hands on the can. of the student's Pepsi MAX and watering her gullet with its contents. If you do not see the embedded video correctly, click here In the advertisement, which is titled "Fizz To Life", the players who walk around show off their superb football skills to the effervescent rhythm of the song "Rotate", illuminated for the occasion by Becky G and the musician Burna Boy.
Raine Allen-Miller , who has previously worked with agencies with Anomaly, Saatchi & Saatchi and Mother, steps behind the camera as director of the ad and uses an incredibly agile and fast narrative to show how far they are. Messi and company are willing to arrive to lasso a can of Pepsi MAX. The "Rotate" theme of the spot will be the protagonist of a "challenge" on TikTok and will also make its way to more 2.0 platforms to give fuel to the "user generated content" with Pepsi MAX as the protagonist.